You’ve heard of alcoholics, chocoholics, workaholics, and shopaholics, but you’ve probably never heard of an ecoholic unless you’ve had the good fortune to read Adria Vasil’s book or column by the same name. Vasil defines the word ecoholic right on the cover: (when you’re addicted to the planet).Officially titled Ecoholic: Your Guide to the Most Environmentally Friendly Information, Products, and Services, the book is a vast compendium of knowledge Vasil acquired while writing her “Ecoholic” column for Canada’s NOW Magazine during the past five years.
I’m far from finished reading — it’s the kind of guide you “drop into” as need arises, but find yourself lingering over long after you’ve found your answer. But I can tell you truthfully that I love this book.
Vasil has a no-nonsense directness and calls things like she sees them. If a product’s marketing story smacks of hypocrisy or the product itself contains cleverly disguised dangers, you can bet she’ll tell you. If there’s a hidden dark side, it’s hidden no more.
Take coffee, for example. Americans, in general, love our coffee. It’s a guilt-free drink (unless you add whipped cream), right? Here’s what Vasil has to say:
People say there’s nothing quite as American as a cup of joe and some apple pie. Maybe they’re right about the apple pie, but the red berry-covered coffee bush originated in Ethiopia, not New England. Leave it to seventeenth- and eighteenth-century Europeans to turn coffee into a common colonial crop, complete with slave labor and low-paid workers. And wouldn’t you know it, the legacy lives on. Up to 25 million families in developing countries worldwide spend long hours each day trimming, weeding, and handpicking coffee beans for about the price of a cup of Dunkin’ Donuts coffee. It would take them 3 days just to afford a Starbucks grande latte! It’s no wonder Global Exchange calls coffee farms “sweatshops in the fields.”
Suddenly, my morning java doesn’t seem so satisfying.




